With the amount that we see Google AdWords popping up all over the forums and Internet SEO news we thought it was time we’d give you some well-needed information on Google AdWords. Now you’re probably wondering, why would we need to know about Google AdWords? Wouldn’t it be great to know what you are dealing with before you jump in and start paddling your way towards something that may drown you deep into the sea? Of course, so lets begin.
What is Google AdWords?
Google AdWords is a program designed by Google itself that allows businesses that have online-based sites to place advertisements in the search engines at a price, also known as the pay per click (PPC) option. Currently Google AdWords seems to be controlling a large amount of all the advertising that seems to occur in the search engines with a quickly expanding market share to go along with it.
What kinds of offers are available?
There is of course their standard PPC program available through Google, but currently they are offering two other services to assist new advertisers into their market of advertising. The first one is the cheapest route someone could take to begin his or her online advertising experience. For only $5.00 to start the customer can receive AdWords Starter Edition. Let’s take a look at this further.
AdWords Starter Edition
With this option you will be given the opportunity to run one advertisement by filling out a one-page form that will assist in determining your budget, the keywords, and the text of your ad. Simple enough don’t you think? You then can easily just activate the advertisement and it will begin running.
This option is a perfect way to familiarize you with the world of online advertising. You no longer need to be worried if it is the right option for you because you can easily make it the perfect option, especially for only $5.00 to begin. What’s wrong with that? You probably pay more just to start up your vehicle every single day.
Now after you’ve tried out the AdWords Starter Edition and felt that this may be the right path for your advertising experience you may want to consider upgrading to the AdWords main program through Google. It won’t actually cost you a thing to upgrade, so what wrong could honestly happen?
AdWords Jumpstart
This option tends to be for those people who love getting a lot of help then you may want to consider paying the extra bit of $299.00 for AdWords Jumpstart. With the use of this program you will not only have direct contact with one of the Google ad reps, but they will assist in writing your ads, selecting the keywords, and determining your bid amounts. Now that just makes life so much easier. Best part is, in the long run you will end up getting the money back because it will go towards the clicks you receive on your advertisement, so you are just investing in your own future.
With the help from your AdWords Jumpstart rep they will develop a campaign that will give you a daily budget of $50.00+. Once your budget begins to increase you will see that you advertisement will begin to show on more relevant search results. If you do need to all of a sudden raise or lower your budget those you can with the option to make changes to your daily budget any time you need after you start your campaign.
Now that we’ve gone through two of the best options for new Google AdWords users you are probably wondering how difficult it will be to actually get your advertisements seen. Well it isn’t too difficult especially since advertisements in Google are usually placed at the top of the page and down the right hand side.
When people do a search that is relevant to your category it is likely that your advertisement will be seen, especially if the market you are in isn’t a huge market. Google AdWords is a great option when you want to get known, but don’t want to go around posting in forums and blogs to get several clicks in a week. It is not the quantity that matters it is the quality. If you can’t provide quality approaches on getting your business known, like advertising, then you may as well just start digging that hole in your backyard now.
Going around posting your advertisement on thousands of forums and blogs will help, but not everyone uses them. So why not post advertisements in an area that everyone has used at least once in their life. Search engines are very popular so pay the extra few bucks to get your advertisements advertised with Google, Yahoo!, and MSN.
There are also four different formats you can utilize for your advertisements format. These consist of:
• Video ads
• Image ads
• Mobile ads
• Local business ads on Google Maps
All four of these options are great ways to get your business known, especially if you are a local business wanting to get known by your public.
Lastly, why not choose who can actually see your advertisement? Google AdWords has given its clients the ability to choose who and when your advertisements can be seen. You can turn the ads off entirely for the time being if you notice there is no conversion rate, you can have the ads targeted for a certain language or location, site targeting which allows you to determine what sites can have your advertisement listed, ad scheduling allows you to select what days and timeframes you want your ad to appear, and position preference is where you can choose where you’d like the ad to appear in the Google search results.
With Google AdWords there is many options available that allow you to make your advertising experience a personalized experience. If you are not comfortable with how things go simply turn off your advertisements and continue on your way. Google AdWords is a great way to get yourself known especially if you are willing to put the extra few dollars in for some extra effort.
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